Arte Heladero 220 - II/2025

After celebrating 40 years of history, Arte Heladero unveils a new image with its best version yet. The magazine gains both weight and substance—literally—with 234 pages and 13 in-depth articles in this latest issue. And this is just the beginning. Going forward, issues will be more thematic. In fact, Arte Heladero 220 is dedicated entirely to storytelling, the thread that ties together a truly groundbreaking edition.

Today, one of the most effective ways to stand out from the competition and boost product sales is through a compelling story. Stories not only build identity—they also create a powerful emotional connection with customers and help make ice cream unforgettable.

In this issue, you’ll discover a wide range of narratives that give gelato an added layer of meaning. We interview storytelling expert Víctor Gay, who shares how to craft narratives with commercial impact and genuine appeal. We also explore 11 gelaterias from Spain and countries like Chile, Malaysia, Italy, and Colombia, each offering outstanding examples of ice creams preceded by enticing stories.

These are gelatos that stir emotions, inspired by small producers, exceptional ingredients, local Roman history, or even the effort to save an endangered native goat. Contributors such as Xiao-Ly Koh, Juan José Orueta, Gianfrancesco Cutelli, Carolina Ferreira, Paula López, and Mariluz Villegas—among many others—share these remarkable stories. And these are just a few of the countless tales sparked by themes as diverse as life itself.

On the cover: Mantecado del yayo Alfonso by Irene Iborra.